UBS has launched the cinematic campaign ‘Crafted for You’ as part of its global brand initiative ‘Banking is our Craft,’ featuring emotional narratives around financial planning and legacy. Directed by Edu Grau, the campaign aims to resonate with clients worldwide, showcasing authentic stories from diverse regions. Dr. Winfried Daun emphasizes the importance of creative collaboration and the campaign's alignment with UBS's vision of elevating banking to an art form.
UBS has launched its new international brand campaign, "Crafted For You," directed by award-winning cinematographer Edu Grau, showcasing the bank's expertise in wealth management. The campaign features four vignettes that highlight clients' pivotal moments with the guidance of UBS Financial Advisors, emphasizing themes of legacy, innovation, and personal journeys. Premiering on Bloomberg and CNBC on December 9, 2024, the campaign aims to enhance brand awareness and reinforce UBS's reputation as a leading wealth manager.
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